TATTERSALLS SEES DODSON & HORRELL LAUNCH IT’S WINNING FORMULA

 Dodson & Horrell, Europe’s leading equine nutrition specialist, launched its ground breaking racing range at the home of racing, Newmarket on Monday 30 January.  This brand new racing range focuses on providing a nutritional advantage for these most supreme equine athletes.

Seven of the new products were showcased during the event in an interactive feed station, including:

·         Within the Racing Classic Range – Racehorse Cubes and Microfeed,  both of which have had reformulations

·         Within the Racing Plus Range - Racepower Cubes 10%, 14%, Racepower Muesli 14% Regener8 and Starter Cubes

Following later in the year, will be two revolutionary fibre based feeds; Fibre Fusion and Fibre Performance. 

During the day Dodson & Horrell hosted a lecture in conjunction with Newmarket Equine Hospital (NEH) addressing Developmental Orthopaedic Disease in the growing horse and the importance of nutrition in bone development.  Both William Barker BVSc MVetMed Dipl.ECVS MRCVS of NEH and Dodson & Horrell’s Head of Nutrition, Catherine Rudenko, took questions from the audience in what proved to be a popular topic for discussion. 

Later guests were invited to join Dodson & Horrell’s CEO Sam Horrell, Catherine Rudenko and ITV Racing presenter Oli Bell in the sales ring at Tattersalls to introduce this cutting edge new racing range.  Guests included racing trainers and stud representatives, some of whom participated in the trials, as well as equestrian media.  The champagne reception had a real buzz with talk about the results seen through the trails.  Guests heard about the new generation at Dodson & Horrell who are spearheading research and development, culminating in the introduction of this new range.  Catherine Rudenko discussed the way racehorses are traditionally fed and how this range has been developed in conjunction with trainers to improve performance.

Catherine commented, “We are extremely passionate about these new racing feeds, they are the direct result of extensive scientific research in collaboration with a number of trainers.  The results speak for themselves.  Today and this evening was our opportunity to speak frankly with racing industry about what we have been working on over the past twelve months and how the industry has shaped our new offering.  The team and I enjoyed meeting everyone during the day and to launch it here at Tattersalls, an iconic pillar of the racing industry has been a privilege.  Dodson & Horrell will remain committed to improving equine nutrition for the racing industry – our aim is to #feedtowin.”

Highlights from our Racing Range launch at Tattersalls

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